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Generational Norms Could Save the NCAA ($)

College athletics is going through another revolution… IE… another round of conference realignment. The SEC and Big Ten are scooping up schools like there’s a blue-light special. With record media… Read more
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USA Basketball Partners with Fox Sports

USA Basketball and Fox Sports will partner on a multi-year deal. The deal will begin with the August 7th game between the USA and Puerto Rico. “USA Basketball is excited… Read more
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Puma Hoops Announce All-Pro Nitro Release

Puma Hoops announced the release of the new All-Pro Nitro shoe. The new release is described as a “direct descendant” of the Clyde All-Pro Nitro shoes. The All-Pro Nitro was… Read more
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Notre Dame-UA Continue Partnership

According to reports, Notre Dame and Under Armour have agreed to an apparel deal. Notre Dame and Under Armour were in the final year of their deal. The upcoming deal… Read more
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Arch Manning Inks deal

Arch Manning might be the most popular college football player not to take a snap yet. Panini America certainly agrees. The agreement between Manning and Panini America will produce trading cards… Read more
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NBA 2K League adds NBL team

NBA 2K League adds NBL team Read more
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Meta Empower 2.0 Class

Meta announced that 30 women student-athlete have been accepted into their NIL Empower 2.0 class. The selections span across 13 conferences. The program focuses on four core areas: Education: Sessions led… Read more
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NBA and NBPA partner with Sorare

NBA and NBPA partner with Sorare Read more
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Paige Bueckers signs with Bose

Paige Bueckers signs with Bose Read more
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NBA Salary Cap to rise

NBA Salary Cap to rise Read more