Friday night's numbers justifies the NFL investment in streaming
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Cooper Flagg is the most marketable American basketball player to come out of high school since LeBron James. Can he take New Balance to the top?
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Strengthened by the new media rights deal, the NWSLPA and NWSL agree to new CBA.
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It made all the sense in the world for Angel Reese to sign a deal with Reese's.
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Michael Jordan’s shoe legacy has withstood the test of time because of how transformative his brand was on and off the floor. My generation was at the forefront, witnessing the…
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Tiger Woods and TaylorMade are partnering in the golf apparel space. Woods’ Sun Day Red brand will debut when the golfer tees it up at the Genesis Invitational. For Woods, it makes…
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Nike is seeking to make a brand impact even before kids can walk. In a recent press release, the company announced the new Nike Swoosh 1. According to the release,…
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Jordan Brand has added four NBA rookies. Jett Howard (Orlando Magic), Jaime Jaquez Jr. (Miami Heat), Cam Whitmore (Houston Rockets), and Marcus Sasser (Memphis Grizzlies) have signed with the iconic…
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