It’s not unusual for consumers to seek out programming via streaming but how sustainable is it for golf?
Over the next year we are going to find out if LIV Golf can “live” solely on streaming.
Dan Rapaport is reporting that Apple TV is the latest to turn down LIV Golf.
Well-placed source says Apple TV has turned down the opportunity to broadcast LIV Golf as it is “too toxic.”
Still not clear where LIV will be broadcast in 2023.
— Dan Rapaport (@Daniel_Rapaport) September 13, 2022
As much as opponents of LIV Golf don’t want to here this, the alternative choice to the PGA Tour, isn’t going anywhere, at least, not anytime soon.
LIV Golf will get a TV deal. It would come faster if Greg Norman would put LIV Golf, in front of his own desire for revenge against the PGA Tour.
As time has gone now, I’ve heard less and less about where the money is coming from. Most of the verbal jabbing has been over the format, and of course, no one wanting to see Norman “win”.
This is just the latest example of how the “who” can overshadow the “what”.
I’ve always been a big fan of competition for professional sports. Just like any other industry, no one wins when there is a monopoly. That’s where I’m put off by the PGA Tour and there desire to convince people that any entity that poses competition to them is bad for the sport. That’s ludicrous.
That doesn’t mean that LIV Golf is the perfect competitor but plenty of known names have jumped to the alternative and that is good for the sport. It’s why LIV Golf needs to mature as an entity by putting the product first. That can’t be done as long as Norman continues to wage his personal war against the PGA Tour.
It makes people feel like they have to root for Norman and that’s a tall task.
According to Rapaport, Apple TV said LIV Golf was “too toxic” but that isn’t completely accurate. Norman is “too toxic”.
As long as Norman makes LIV Golf his personal weapon of war, it will slow down its growth.
