It wasn’t until the 1980s that the Super Bowl halftime and commercials became “a thing.”
The 80s was the glorious decade of music videos and creative ads before the Internet. It’s a decade that didn’t get its flowers for a while, and now it’s gone so far in the other direction that the special things about that time have become cheapened.
The halftime show features artists who appeal to my son’s (18) generation. Some of the artists I’ve heard of, some I have no clue who they are, and some I’ve heard their voices before but didn’t know who they were or what they looked like.
So when Kendrick Lamar hit the stage, I knew who he was. I was aware of his “beef” with Drake, but what is classified as “beef” in today’s hip-hop culture doesn’t come close to the ones in the 80s.
There is none better than Boogie Down Productions’ “The Bridge is Over.” The diss track took on MC Shan, Marley Marl, and others and shook the hip-hop world. Other hip-hop beefs like LL Cool J and Kool Moe Dee weren’t bad.
In today’s hip-hop world, rap beefs come with lawsuits.
