Meta announced that 30 women student-athlete have been accepted into their NIL Empower 2.0 class.
The selections span across 13 conferences.
The program focuses on four core areas:
- Education: Sessions led by Meta and NIL experts that cover Facebook and Instagram best practices, with a focus on Reels and monetization – along with tools to help them build a brand and grow their audiences.
- Mentorship: Each athlete will receive 1-on-1 support with one of the following NIL mentors: Kristi Dosh, Pat Curran, and Jordan Rogers.
- Career Coaching: Athletes will also participate in career development workshops led by Alana Beard, four-time WNBA All-Star and founder of Transition Play – a talent development platform for athletes.
- Brand Connections: To help show how athletes can earn money using its apps, Meta is connecting athletes from the program with brands eager to get involved with NIL. For example, meal planning platform Eat To Perform has committed to signing five athletes from NIL Empower 2.0 to NIL deals. Meta is looking to secure more brands to participate in the program in the coming weeks.
