The LPGA announced a new multiyear partnership with BetMGM.
BetMGM will become the Official Betting Operator and Partner of the LPGA Tour.
“Sports betting and digital gaming are key elements of the future of sports, and BetMGM is on the forefront of both opportunities. We are happy to partner with them as we look to provide more opportunities for our fans to interact with the LPGA and learn about our incredible athletes,” said Brian Carroll, senior vice president of global media distribution for the LPGA.
It’s widely accepted that gambling adds to the popularity of any sport. It’s a big part of the reason why the NFL is as popular as it is.
For the LPGA, gambling will serve as a vehicle that will drive more fans to the product. The goal is for new fans will stay with the sport beyond the gambling aspect. The goal is realistic one considering the growing popularity of the LPGA.
